How Gyms Really Make Money from the Multisport Card Program
How Gyms Really Make Money from the Multisport Card Program
Blog Article
Ever swiped your Multisport Card at a gym and wondered how much the gym earns from that visit? While the Multisport Card is a convenient option for fitness lovers, the business side of this arrangement is far more complex than it appears.
This article explores how the Multisport system works behind the scenes, what gyms actually earn per visit, and whether partnering with the program is truly profitable for fitness centers. Whether you're a gym owner, a trainer, or just curious about how the fitness industry operates, this guide breaks it all down.
What Is the Multisport Card?
The Multisport Card is a popular employee benefit offered mainly in Poland and other European countries. Provided by companies like Benefit Systems, it grants users access to thousands of fitness facilities—including gyms, swimming pools, yoga studios, and sports centers—with just one card and no extra charges.
What It Offers to Users
For users, the card is incredibly flexible. For a low monthly fee (often paid by their employer), they gain unlimited access to a variety of gyms and wellness centers. One day they hit the gym, the next day it’s yoga or swimming—no contracts, no hassle.
Why Gyms Choose to Join
Gyms often partner with the Multisport program for visibility and increased foot traffic. Being listed as a participating facility can attract new users and help fill time slots that might otherwise go unused. Especially for smaller or newer gyms, it’s a way to boost awareness and compete in a saturated market.
How the Payment System Works
Pay-Per-Visit Model
Gyms receive a set payment each time a Multisport user checks in. This isn’t a membership model—it’s based entirely on the number of visits. However, these payments are usually much smaller than what a gym earns from a standard paying member.
Rates Are Negotiated Individually
Benefit Systems negotiates separate contracts with each gym. Larger, high-traffic facilities might get better rates, while smaller gyms often have to settle for lower payments due to limited bargaining power.
How Much Do Gyms Actually Earn per Visit?
On average, gyms earn between 5 and 10 PLN for each Multisport card swipe. By comparison, a typical drop-in session might cost anywhere from 20 to 30 PLN.
If someone visits daily for a month, the total revenue from that one user would be around 150–300 PLN. A standard monthly membership could generate more income with less frequent use.
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Hidden Costs for Gyms
Operational Expenses
Every visitor adds to utility costs—electricity, water, cleaning supplies—and increases the workload for staff. More visitors mean more maintenance and more resources consumed.
Wear and Tear on Equipment
A high volume of users leads to faster wear on machines, weights, and other equipment. This increases the need for repairs and replacements, which further eats into profit margins.
Real-Life Example: A Gym’s Monthly Earnings
Imagine a gym that receives 1,000 Multisport visits in a month. At an average rate of 7 PLN per visit, the total revenue would be 7,000 PLN. While that may sound good, once you subtract costs like rent, staff salaries, electricity, water, and equipment upkeep, the net profit is often very modest.
Compare that to 100 regular members each paying 100 PLN per month: that’s 10,000 PLN in income—with less wear and tear on the facility and lower day-to-day costs.
Multisport vs Traditional Members
Multisport users usually visit during peak hours and can’t be easily upsold on extras. Their package includes everything—so gyms have little opportunity to offer personal training or premium classes.
Regular members, however, are often more loyal and open to purchasing additional services, making them more valuable in the long term.
Benefits of Multisport for Gyms
Increased Visibility and Traffic
Even if the earnings per visit are low, being part of the Multisport network brings more people through the door. A bustling gym environment can create a sense of community and attract potential new clients.
Opportunities to Upsell
Some gyms offer premium services not included in the Multisport package—like private coaching, workshops, or product sales—which can increase overall revenue.
Challenges for Gym Owners
Low Earnings per Visit
Many gym owners feel that the amount earned from each Multisport visit doesn’t adequately cover the associated costs. This can be especially problematic for smaller facilities with high fixed expenses.
Overcrowding and Member Satisfaction
Overcrowded gyms can frustrate regular paying members. If the facility becomes too packed during peak hours, customer satisfaction may drop—and loyal members may leave.
Can Gyms Leave or Renegotiate?
Yes, gyms can choose to end their partnership with Multisport or try to renegotiate their contract. However, opting out means losing exposure and traffic from the platform. Small gyms often lack the leverage needed to secure better deals.
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What Are the Alternatives?
Some gyms create their own membership plans, referral programs, or loyalty systems. Others specialize in premium services such as personal training, wellness programs, or exclusive classes that attract full-paying clients.
Striking the Right Balance
Multisport brings value to both users and gyms—but it’s not always sustainable as a primary revenue source. Successful gyms treat it as a supplementary stream, using it to attract traffic while focusing on building long-term, profitable relationships with regular members.
Conclusion
The Multisport Card is a great benefit for employees and fitness lovers—but for gyms, it’s a trade-off. While it offers exposure and higher foot traffic, the low earnings per visit and increased operating costs pose serious challenges.
For gym owners, the key is understanding their financials, controlling costs, and finding creative ways to upsell or convert Multisport visitors into loyal, full-paying members. With the right strategy, Multisport can be a useful tool—not a burden.
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